Recruiting The Right Affiliate Marketer

The affiliate marketer that you hire plays a very important role in determining how successful your products/services would be. You may have a beautifully designed website and quality products that are highly saleable. You have search engine optimized the website and have used keyword or keyword phrases that would ensure that targeted traffic is driven to your website. But when you make a comparative study, you are surprised to find that your competitor has recorded more sales than you and wonder which area does he have an edge over you. It is probably true that his affiliate marketer or marketers has/have done an excellent job of promoting and marketing the products.

Recruiting And Keeping The Affiliate Marketer

So you have decided to try affiliate marketing yourself and are eager to develop an affiliate marketing program that is at par with some of the best programs that are available. Perhaps it will be of help if you study your competition and figure out the kind of affiliate marketer that he uses to promote his products. Determine the commission and incentives that he pays and the modes of payment that he offers. If possible become his affiliate and learn all you can about affiliate marketing first hand being an affiliate marketer yourself.

Once you know understand what the role of an affiliate is, you can use the information to design a program that is bound to succeed. Make sure that you offer commissions and incentives that rival those offered by your competitors. Keep analyzing the program and keep recruiting to build a chain of affiliates. It is a fact that only 20% of the affiliates actually show any results, so do your best to train and provide them with the tools, information and guidance necessary to help all of them improve. The best affiliate that you can recruit is the super affiliate. He is a pro who is so adept at marketing that he can sell almost anything and will be one of the reasons why heavy targeted traffic is driven to your website.

You can keep the recruits motivated and happy by devising rewards for generating sales/leads and for referring new affiliates. Video marketing in social networking media is a new kind of strategy that has been extremely successful. You may send out a few promotional videos that your affiliates can use to market your products.

Make sure that you draw contracts with the affiliates and that you stick to the terms and conditions as stipulated in it. Make the payments on time, it is not a wise idea to make them wait for the quarter to collect their payment; instead it is ideal to make monthly payments. Use good tracking software and ensure that the affiliate marketer gets an updated statistics page each time he logs in. When you learn to keep your affiliates content and inspired, they will continue to do their best to sell your products, which in turn means a mutually beneficial partnership.

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