Who Are Affiliate Managers

Affiliate managers must help in planning the marketing campaigns. They should know all about the product and in turn offer consultancy on the the same. The marketing actions, consumer profiles, and most importantly, the targeted market should be well known by the affiliate manager.

The affiliate managers must try to put themselves in the place of an affiliate, while using the control panels. Things would appear different to them if they are the one choosing the products to display or selling for the first time. The three elements of the affiliate behavior are

Affiliate Typology
Add-ons for performance, and
Affiliates and control panels

Things You Must Keep In Mind

There are certain things that you as an affiliate manager need to keep in mind. Primarily, understand the difference between thin-affiliates and super-affiliates. Thin affiliates would generally sign up on any program with an appealing ad. Initially, they would make income very and affiliate marketing would just be a supplemental income to their full time jobs. The super-affiliates on the other hand, can act as the actual affiliate managers who can work with their full potential.

Affiliate marketing is based on efficiency to promote your product. The thin affiliates at the most would get free advertising even if they were not able to sell any product. However, the actual steady income would be from the super- affiliates. Affiliate managers need to understand and pick the super affiliates over the thin ones. Thin affiliates would generally copy and paste banners on their sites and would need constant help. While, on the other hand, the super ones will come up with unique offers and conditions that would maximize the selling moments.

Affiliates need to fill up a detailed sign-up form. The bank account details or tax form details need to be filled in. A regular affiliate will take appropriate time to fill up the form as compared to the other category of affiliates. Thin affiliates only look for higher commissions, which is not sufficient. Keyword based researches and conversation reports are important if you are looking at products in their niche. Affiliates that work on niche markets usually make good sales. You have to keep specific products in mind as well as target audience interested in your product. The affiliate managers would have to keep the above in mind while choosing good affiliates.

Managing your affiliates, advising them, and keeping them updated about what is required and what is not is quite a cumbersome task. Direct Interaction with the affiliate managers is required. Special marketing tools are needed to promote the product effectively. Discounts and coupons as well as tracking systems, all need to be incorporated by the affiliate managers. As easy as it might look, affiliate marketing involves a lot of hard work.

< Back To Affiliate Marketing Previous