Online Product Launches - Target Your Audience

Online product launches are not about one person launching a product or service. It is a collective activity and a group of people getting the whole act together. For online product launches, one must target the audience first. Thats the route to definite success. To know the nerve of your market and its trends proves invaluable. If your launch and your product are both customer centric, then success is guaranteed. You need to identify your target audience first. There are primarily four types of audience:-

A Self Directed Audience - You wouldnt have any trouble with this segment of the audience who will easily adapt to your marketing endeavors. They know what they need and after conducting a satisfactory amount of research, will proceed to buy from the site that they like. Keeping this set of audience in mind, you need to have a clear cut process with an easy check out option.

A Testing Audience - If you are a software vendor, then you are in luck with such a kind of audience. All you need to do is put a trial version of your software on the site and try to hook the user on to your product. This audience is rather easy to please. However, if you have a consumer product, then you need to find a more ingenious way of allowing them to test the product. Return policies also help attracting the audience. Although, better be prepared to take some stuff back for sure.

A Fact Checking Audience - Here you need to be very careful because this is the tougher kind of consumer group. They are the ones who are very careful with every detail, will double check all your policies and thoroughly go through each and every detail of your product.

The Post Purchase Repentant Group - This is the final set of people. You should be ready to hear a few (read many) grudges from them because they buy at leisure and repent later. Dont fret but understand that you have more control over these guys than you think. Just be your reassuring best and you will definitely have them in the bag.

With every set of audience, you should have different target areas. For the Self directed audience, make sure that you have a good shopping cart. The testing audience will simply love a trial version of the software for free download. The Fact checker would like a tele-seminar or some written information like articles. Last but not the least, the repentant types simply need their wills to get reinforced. Give them step by step tutorials and they will lap it all up eagerly and will rely on your information system loyally. Just be focused and you wont face any problems at all.

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