History Of Picture Framing Part 2

With the French revolution, people turned away from all evidences of bourgeois wealth and returnedto a refreshing simplicity. Until 1850 all Moldings were cut from rough boards by hand, but with the invention of laborsaving machinery, frames could be put on the market for what the raw material had cost previously.

This country was fortunately spared from the use of molded ornaments until the advent of the Victorian era. American frames up to that time were relatively simple and dignified, very often using only natural, stained wood and a gilded insert The carving, when used, was restricted to the classical forms of ornamentation for specific molding shapes.

The frame-makers who constructed the monstrosities of the Victorian era were not content to put one heavily embellished gold frame around a picture of " The Stag at Bay" or something similar, but three or four. This birthday cake was then enclosed in a glass-covered, plush-lined, mahogany shadow-box. This was presumably for protection, but its need is a mystery since the interiors of that time were heavily shaded and hermetically sealed anyway.

Around 1900 there was a fashion for " Oxford" , plush and cork-decorated frames. Hours and hours were spent carving these horrors and fitting them intricately together or in decorating frames with seg-ments of cork. They can be found only rarely today, even in the higher priced second-hand stores, euphemistically called " antique shops" . But perhaps it is too early to drag out another " antique" vogue. Mass production, to some degree at least, has forced a healthy simplification.

At the same time that heavy gilt frames were the vogue for oil paintings, a demand for polished,veneered oak and white enamel frames developed. In order to cheapen the cost of production, a fashion was instituted for bronze frames, i.e., frames finished with gold or silver paint. It did not last long, however, and simple, wide frames in black or dark brown wood of the Flemish type came into favor.

" An inexpensive picture frame may be made by covering a plain pine frame with varnish, then sprink-ling it lavishly with either sand, oatmeal or rice. When thoroughly dry, cover the whole surface with gold paint" From a ladies magazine of 1894.

As will be seen from this quotation, one of the causes of a great deal of misconception regarding proper framing is the damage which has been done by the " ideas" put forth in women's magazines and slick-paper decorators' journals. The attempts at being " cute" and " homey" in the women's magazines and the chi-chi attitude of being " smart" in the more expensive journals are on a par for bad taste. There is no reason to suppose that any of the suggestions they make today are any improvement basically over those advanced fifty years ago.

Just as all decorative art continued in the doldrums until the influence of the " modern" art of the Paris Exposition of 1925 was felt, so picture framing had its minor ups and downs in design.

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