Creating A Successful Press Release Submission

Why Press Releases Are Good For Publicity

Press release submission is a great way to advertise. You can get your company or website into the limelight with a well-written press release. Whether its a new product launch or a new website, you can spread the word and create the right buzz with a good press release. If you think that its only earth-shaking news that merits a press release, think again! You can create a press release for even the most mundane of company news and still use it to get plenty of free publicity, provided you go about it the right way. The key is to craft the document the smart way to ensure that it gets picked up and passed on. In the following paragraphs are some handy tips to help you create a successful press release submission.

How To Create A Great Press Release Submission

But how do you create a successful press release submission?
Here are some tips to make sure your press release gets maximum eyeballs:
1. Ask yourself a few key questions first: Who? What? Why? Where? When? How? This will form the backbone of your document.
2. First impressions are crucial. An eye-catching headline and a well-crafted lead sentence will take care of the most important work of a press release: catching attention. Remember a majority of readers have a very short attention span, and tend to scan and skim through most of the stuff, so its important to catch their attention first.
3. Now that you have got their attention, move on to further details of who and what. If its company news that youre reporting, say a change of leadership, give the names and the details in a clear and concise manner. The press release submission is incomplete if it does not contain the crucial details.
4. You can now go into the details of when, where and how. Give the information about when and where the event took place, and what led to it. This is where you can also give a brief write-up about your companys business.
5. Last but not the least, give your contact details. After all, you want your potential customers to be able to reach you and your company. Include phone numbers and your website address. If its an online press release submission you can simply highlight the hyperlink.

Once your press release submission is ready for release, the next task is to see that it gets circulated, and as widely as possible. You can send it to local media outlets like newspapers, television and radio networks. You can then move on to online media. Search for press release distribution services on any of the major search engines like MSN, Google, or Yahoo. You will get a list of companies that accept online press releases. They will then pass it on to major media companies and before you know it your press release is all over the place!

Most newspapers need fillers and websites need content. But everyone wants quality stuff. The key to getting space is to create a winning press release submission that will stand out from thousands of others.

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