Press Release Submission Tactics For Instant Publicity

How To Make Your Press Release Stand Out

So you have decided to garner some much-needed publicity for your company with a press release submission. Good idea, but how do you make sure that it works? After all, hundreds of other companies are doing the same everyday. How do you make your press release stand out in the crowd and not get lost in the fine print?

Tips And Tactics

Here are some tactics to help you make a successful press release:
1. Write a good press release submission. In a way, a press release document is an advertisement for your company or the new product you are launching, and you need to have good copy that gets read, over and over again.
2. Stand out. The best way to do this is by being different from the other press releases. Since most press releases tend to harp on in a promotional vein you can get an edge over them by creating an interesting, concise and informative press release submission.
3. No one can resist a freebie. Its a sure way to get attention, so offer something useful for free. It could be a downloadable electronic product that is relevant to your company or business. For example, if your company sells books, you could offer a free e-book and place your company website links right next to it.
4. Make your press release newsworthy so that it will be picked up by the major news agencies and media companies as well. A good way is to link it up with real life stories, for example, about how your product benefited a customer in a relevant way.
5. Make your press release submission an informative one. It should not sound like an advertisement. A well-written press release should answer all the questions that the target audience is likely to come up with. Sounding like an authority gives you credibility, and that in itself is great advertisement for your product or company.
6. If a successful press release is crucial and you are not too confident about your abilities, dont take a chance, hire expert help. Hiring a press release company to handle your press release submission can save you a lot of stress and worry. Since they are old hands at the job, they will be able to craft the right kind of press release document and ensure its widest distribution. They are also more adept at the finer points of press release distribution like perfect timing and locating the right platform to reach your target audience.

Having done all that, you can sit back and relax while the media channels do the rest. If you find the right platform, you can be sure your press release will yield rich dividends. Your press release will not only be circulated among major newspaper companies, it will also figure on all the major search engines. You can also increase your coverage with a press release to local newspapers, television and radio networks. Theres no better way than a good press release submission to ensure you stay in the limelight.

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