The A To Z Of Press Release Submission

A press release submission is a useful publicity tool. Whether youre running a company, a website or a small business, your success depends on your popularity rating. To get there, you need to spread the word wherever it can go. A press release can be as good as or even better than an advertisement. And it could cost you far lesser than you imagine. But for the press release to be effective you need to do it right. Read on to know how.

Writing The Press Release

Once you have decided that you have something newsworthy to bring out in a press release, sit down and craft the document. This is a crucial part of the whole exercise, so if youre not too confident hire an expert to do it for you. If youre doing it yourself here are some tips to help you along.
? Write the press release submission in clear concise language.
? Pack in maximum information in minimum words.
? Check for readability. It should go with the needs of the target audience.
? Create an attractive headline and put in your best for the first line.
? Check for typos and other errors.
? Put in pictures if available, wherever relevant.
? At the end, remember to include the contact details and a website link, if any.

Finding A Press Release Channel

Finding the right distribution channel is the next important part of a press release submission. Here are some possibilities:
? Send it to local news agencies, television and radio networks
? Circulate online through press release distribution companies. You can get a list from any major online search engine. Some of them are PR Web, PRLEAP and PR Newswire. This costs a fraction of what it would cost you for online advertising.
? You can also send it to major news agencies like CNN and online media companies like Yahoo News and MSN News. Whether your press release is featured or not will depend on its quality.

Submitting The Press Release

Now that the press release submission is ready and you have chosen the distribution channel or news agencies, you are ready for the press release.
? If you are giving your press release online through a press release distribution company, you will first have to choose the release level, according to your needs. Higher levels provide greater visibility and cost more.
? You can optimize your release with the help of SEO tools. This will increase visibility to a great extent.
? Once youre all set, choose a good day and time for the press release submission. Timing is important too, especially since a press release is a temporary document. The right timing for release depends on your business. For example, if you deal in entertainment related products, a Friday evening might be ideal. Whereas for other products Monday morning would be a better time. Think it over and time your release accordingly.

Once youve sent forth your press release submission, within a day or two it will be visible on websites and news pages all over the world. If youve done it right, you will soon find customers flocking to your website. And the best part is you do it without having to shell out big bucks.

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