Why An Online Press Release Submission Works

If youre struggling to generate publicity and traffic for your website or your business, a press release submission may be just what you need. A press release is a written document highlighting some aspect of your company, website or business that helps generate interest. It can be done through various media like radio, television or newspapers. But in the age of the internet the fastest way to reach the widest audience is through the World Wide Web.

The Advantages Of An Online Press Release

Why does an online press release submission score over other media? Here are some of the reasons:

An online press release has maximum reach: Your press release will be seen all over the world, from Canada to China, and the coverage doesnt cost you extra.
It will be catalogued on major search engines so that the information is accessible even at a later date.
Rich Site Summary (RSS) search engines can pick it your press release submission from the press release company and include the press release in their index for potential surfers to access.
If you submit keywords you can increase accessibility through major search engines and build up traffic to your website too.
This can help you build up more links to your website through already existing popular websites that publish your press release without having to take the trouble of creating each link yourself and spending extra dollars in the process.

Now that youre convinced that an online press release will work for you, the next question is how do you go about making a press release submission online? Its not much different from any other press release. You still begin with a write-up on the news that you want to release, the difference is that you submit the information online and bank purely on internet based media to publicize it for you.

How To Submit Your Press Release Online

Heres how to go about making an effective online press release submission:

Write a good press release that has all the important points, a powerful lead line and a catchy headline.
If possible include relevant pictures with your write-up. As they say, a picture is worth a thousand words, the adage holds true on the internet too.
Find a good press release distribution company. You can do this by searching in the major search engines like Google or Yahoo for a list of press release distribution companies.
Once the list of press release companies is generated, take your pick and zero in on one of them, according to your preference.
Send your press release submission to the chosen company.
Within 24 hours your press release will figure on the major online news services like Yahoo News and Google News, as well as get archived and catalogued on the major search engines.

An online press release submission has the advantage of instant widespread coverage. In most cases, unless you are hiring paid press release services, you get all this publicity free of cost. Its an ideal tool for small companies and start up websites which cannot afford to shell out money to pay big media companies. For the big players, an online press release ensures that you stay in news all the time.

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