Essential SEO Tools

You have a great website, but if still does not get you hits, it is because you havent used the right SEO tools to check your sites performance and make the necessary changes. These days, when even established brick and mortar businesses are shifting on to the web, it is necessary to understand the standard SEO tools and their usage.

Get The Right Tools

The first tool you need to use is one that measures the Link Popularity of your site. This requirement stems from a simple fact about search engines. All search engines calculate the page ranking for your site, based on the number of back-links you have. If you have a large number of sites that provide a link to your site for a certain keyword, the search engine takes it to mean that your page has more authoritative content. In such a situation, the page ranking for your site begins to climb.

A Link Popularity SEO tool measures this parameter and gives you a clear parameter to measure the performance of your website.

Link checks do not end here. You could have other sites linking to your home page or they could link to a specific page in your site. This is called a deep page link. For obvious reasons, a deep page link is preferable to a mere home page link. Search engines weigh your links accordingly. A back-link checking SEO tool will give you specific information on this to give you time to correct the situation.

Understand The Page-rank System

As if this was not enough, all search engines employ a page-rank system where they grade websites according to links and other parameters. If your website has a number of back-links from high page-ranked websites, search engines evaluate it as more relevant and give it a higher rating. You may not be able to measure these parameters manually, because you will probably never know which websites provide links to you. However, with an SEO tool that is built for this job, you will be able to get a good indication of where you stand.

Based on the changes you make, most SEO software are able to predict the position you might occupy in the next update of the major search engines. Mind you, this is only a prediction, but it still tells you if your efforts are likely to bear fruit.

As is evident from the preceding discussion, a good SEO tool will be able to tell you how you stand and how to make an early correction before market forces tell you to. Do remember however, that all SEO tools are only tools. Their application is your responsibility. Your journey begins with producing a great product and bringing it to the market. If you have a great product, smart use of SEO tools can ensure a phenomenal success.

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