Novice’s Guide To Search Engine Optimization

Even if you are a novice regarding online dealings, you can still do a few Search Engine Optimization techniques on your site. It does not take a genius to make his / her site efficient. The golden rule to follow is to make your site friendly to the humans visiting your site as well as the search spiders on the web. If the visitors are not happy with your site, they will not return to it, even though it is ranking as No. 1 on the list.

Link Right

Keep a tab on your websites linkability. Each link should send the visitors exactly where they want to go. Internal links should be in order and should have a smooth process of navigation; ultimately navigating a casual surfer in to a dedicated customer. Always check for dead and dangling links, both for internal as well as external links. If the links dont work then your Search Engine Optimization would not be useful.

Landing Page

Make sure that the landing page gives the answer to the query of the visitor. Generally there are two reasons for anyone to search on a search engine- To find information or to find a product. Though there are people who do not know how to use proper keywords for their query or frame the question correctly, but it is also utterly frustrating to go through pages and pages of a website to seek the answers. Search Engine Optimization professionals see to it that a user does not have to click more than twice, after reaching the site, to get the desired information.

Loading Time

Loading time is important because statistics say that if your page takes more than thirty seconds to load, then there are good chances of the searchers moving onto a different site to seek information, even before your page opens up. If your page is very graphic with videos and images and has unnecessary popping smiley faces, then it is bound to take a long time to open. This will not help in the Search Engine Optimization. Sites that use animation can hold the attention for some time, but it does not add any value to the information released on the site. Moreover, the downloading time is increased significantly.

Content

Another way to increase Search Engine Optimization is by keeping the content as interesting and fresh as possible. You can achieve that by posting original, crisp and interesting articles worth reading. They should be updated regularly and be rich in keywords that are placed strategically in the content.

Conclusion

These simple but effective things if kept in mind can bring forth a positive change in the traffic on your site. Search Engine Optimization involves a lot more things but the above points are just the basics, which anyone can master. Make your site humane and spider friendly and watch them return again and again for the latest information.

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