Right Way For A Successful Search Engine Optimization

The purpose of Search Engine Optimization is to get your site a higher rank on the Search Engine Result Page (SERP) using keywords that describe your content. There are a few tactics which if followed aggressively can enhance your targeted traffic.

Linkability

Your site should be easily found by the spiders, for that, present your text and links to the browser in a static form. Avoid using a dynamic form of navigation through DHTML and java script they can cause linking problems. To correct that you can employ site maps which can be linked through a text link on your home page. Linkability is of great importance for the Search Engine Optimization of your site.

Keywords And META Tags

For Search Engine Optimization, keyword density around 3%-5% of the total content is considered good. Word count of a relevant content should be around 500 1000 words. Primary keyword should reflect on the title of the page. Keyword headings should be in relation with a naturally flowing content. Headers are generally in HTML format. Do your research well and get the keywords that the users are most likely to use in conjunction to your site. META tags are important as they tell the search engines about your content.

Submission Of The Site

Even if you do not submit your site, the search spiders will find you and add you in their index, if you have fulfilled their requirements. You can also get registered with Google Adwords and use their webmaster tools for an enhanced Search Engine Optimization. This way you would be able to put up an XML site map along with all your pages in their index.

Internal Linking

For internal linking use the keyword phrases in the content that link to other pages of the site. Do not create more than five interlinks, but make sure that you have sufficient pages to support it. Avoid using several phrases that link to the same page. You must dedicate individual pages to the primary keywords which are in relation with the anchor text. Also do some back linking, i.e. get one-way links to your site from other sites that have similar content.

Things To Avoid for A Search Engine Optimization

Overuse, repetition and focus on unrelated keywords to the content
Several gateways that link to the same page
Duplicate content
Back links from bad neighborhood
Text matching the background color
Cloaking tactics and the use of fast redirect scripts

Conclusion

There are people who develop their sites, by copying and then improvising on their competitors site. This type of practice will not only leave your site with useless content, but would also be disappointing to the users. For a good Search Engine Optimization you have to direct all your energy in to building your site with the use of the strategic points given above, this will result in more visitation by of targeted traffic.

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