Services Catered By Search Engine Optimization

Search Engine Optimization basically consists of two aspects, namely On-Page and Off-Page. SEO works on its programmed algorithms which are kept secret to avoid spamming. SEO cannot guarantee a 100% success rate, but it is very effective and can also tell you about the amount of work required for a top listing.

On-Page Optimization

On-Page optimization in Search Engine Optimization is done by proper usage of Meta, Alt and heading tags. Proper page titles with relevant content. Keyword and keyword phrases have to be used correctly with proper density and prominence. Site structure is also taken into consideration. All these processes help the site gain in rank.

Google is currently the most popular search engine controlling 65% of all completed searches on the web, even though Yahoo enjoys the highest amount of traffic.

Off-Page Optimization

Off-Page optimization in Search Engine Optimization involves building links, submitting to classifieds, forums, directories, article directories and blogs. It uses various channels to generate web prominence and online exposure. This way targeted traffic is directed towards your site and improves your PR by creating back links to your site (users are directed to your site whenever they click on your link on another site). And so your site gradually works its way up the search results page.

Search Engine Optimization not only helps you rise on the listings but also increases your business returns by directing targeted traffic to your site. Both On-Page and Off-Page are large areas to be worked on and there are plenty of options available to increase your sites ranking.

The HAT Issue
There are two types of techniques for a Search Engine Optimization, namely White Hat and Black Hat techniques. Black Hat technique uses fraudulent ways to produce results, even though they are quite fast and impressive, they are very unpopular. If Google finds out (which they would eventually) your website would be banned from their index, and going by the statistics Google is No.1 in the search industry. This will be a dear price to pay after all the effort and money gone into the SEO. White Hat technique also produces similar results if implemented carefully and correctly, and most importantly your site is not at a risk of being banned by Google. Always make sure that the Search Engine Optimization services you use advocate White Hat techniques. If your optimizer is unwilling to share his technique and the expectant results, then you must consider looking elsewhere.

Conclusion

Search Engine Optimization cannot guarantee you 100% results, but can definitely show a marked improvement in your business. Do not go in for a SEO service provider who claims that he can get you the first rank and let you stay there forever. Climbing the ranks takes time and anyone who claims overnight success, is surely using Black-Hat techniques to achieve that, a sure case of your site getting banned.

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