The ABCs Of SEO Software

The term SEO software seems to be on everyone's mind nowadays. Whether you're running a business or are trying to get some of your online work noticed, it's the search engines that will bring in most of your traffic. Investing in optimization software is an option many people consider when they want to attract more people to their website.

But How Can It Help?

To understand how SEO software can help an online business or website, we need to understand how a search engine works. When you type a search item into an engine like Google or Yahoo, you will get a list of results that are the closest match to what you've entered. People generally click the first or second search result- it's very rare to have people trawling through the tenth or eleventh page of search results, unless they are looking for something specific.

So what does this tell us? It tells us that the search engine is the single most powerful way to drive traffic to your website. It also tells us that most of this traffic goes to websites listed in the first or second pages. This is what all SEO software does- it uses a number of tools like meta-tags, anchor text, and internal linking to increase your page ranking with the search engines.

Google Me!

While there are a number of search engines out there today, Google remains the most powerful one. In fact, when someone is using a search engine to locate something, it's referred to as Googling. The higher Google ranking your website has, the more traffic you can generate. This might sound simple enough and some people might think that they don't need SEO software to achieve this. But the process is a bit more complicated than that.

Remember that the search engines need traffic too. If people are satisfied with the results they get, they will keep coming back. As a result, Google has a number of extra tools in place to optimize their search results. One of its most dynamic devices is something called 'Latent Symantic Indexing'- this basically picks up on the different ways in which something can be described. For instance, someone looking for financial help might type in 'debt repair', 'credit help, or 'credit counseling'. Another thing that Google looks out for is Theme Density- this refers to how tightly focused your website is. If you claim to be an aromatherapy site but have links for credit and cars, Google will give you a low ranking. Google also keeps an eye on something called Silos. Silos are literally mini-sites or sub-sections of your main website. A tightly related set of Silos means a higher Google ranking. Quality SEO software can help navigate these issues and improve your page rankings with the best search engines.

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