Effective Link Building Strategies – 3 Ways To Improve Website Rankings

Online marketers use various link building strategies to improve their search engine ranks and to boost up traffic. Some of these strategies work while some dont. Some even go as far as to pull your website rankings down! What is it, then, that decides whether the links coming your way are advantageous to you or detrimental to your search engine rankings?

We will discuss here the three most effective link building strategies that have been tried, tested and found to work for everyone, regardless of the nature of business or the products and services offered. Whether you own an online business or work as an affiliate marketer, you can implement these strategies with assured success.

Relevant Links

Getting links from just any odd site will not be of any benefit. Search Engines are constantly modifying their algorithms, and they no longer give any consideration to links from websites that have no relevance whatsoever to the underlying theme and content of your website. This can perhaps be considered as the rule of the thumb when designing your link building strategies.

You must get links from those websites which belong to the same category as yours and are similar or related in overall content. If you can manage to get links from several different high-ranking websites that are related to your business, then Search Engines consider you as an authority on that subject and automatically give you a high rank. As such, this is one of the link building strategies that always work.

One-Way Links

Not only do you need relevant links from quality websites, you also need some one-way links from such websites! One-way links mean that you dont link back to the same website from your site. This is one of the link building strategies that might be a bit difficult to execute, as you dont find many high-quality websites willing to offer you such one-sided favors! However, one way to achieve such links is by submitting relevant, well-written, content-rich articles to online article directories.

Continuous Process

Search Engines have a more favorable perception of websites that have been online for awhile and are regularly updated. As such, you need to make sure that you get links from similar websites too. Working on link building strategies is not a one-day process. Instead, it must be a continuous endeavor to make sure that you always have links from current websites. In other words, you must adopt a long term approach to link building.

While the finer aspects of link building keep changing with time, the above-mentioned broad strategies remain in place. You need to constantly update and adapt your link building strategies, within the framework of the three principles as cited above. Keeping this broad outline in mind, you need to keep working on finding new ways to acquire quality links that can lead your online venture to the Hall of Fame!

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