Essential Components Of A Link Building Campaign

Link building campaign is not an easy thing to have. There are several steps involved in the process. There are basically two types of links that you can create in this promotional method one way links and the reciprocal links. The one way links are also referred to as back links. These are the links on other websites that point to your website. There are several ways to get back links. There are free as well as the paid ways. The reciprocal links are better known as link exchange. In this process, you have to exchange the links with another high ranking web site. Let me share with you some powerful tips for a successful link building campaign.

Submission Of Your Website Urls Into Different Directories

The best strategy is to do slow but regular submission of your website URL to different directories. You have to start this submission campaign right on the first day when your site is up.

Link Exchange

It is good to have back links or inbound links, but reciprocal link building is also an important part of your overall link building campaign. However, you should not attempt for this method until your website gets a good page rank. After all, no webmaster will be interested in having a link exchange with your site if your site has a poor page ranking. Once your site gets a good page ranking, say PR3 or 4, you can contact the webmasters of other higher raking websites, such as PR5 or PR6 sites. You can write them an email requesting for the link exchange. In order to convince them to do that, you should explain the benefits of link building with your site.

Article Marketing

Do not forget to include article marketing in your link building campaign. The easiest and most powerful way is to submit quality articles to different free article directories.

Press Releases
Press releases have also been found to produce some great results. The key to success lies in the quality of the content. If the content speaks of value, there is no reason why the word should not spread all over the Internet.

No matter whether you are creating back links or reciprocal links in your link building campaign, you have to keep in mind a few things. For example, make sure that the web pages that are showing the links pointing to your site are indexed by the search engines. You do not actually have to look at the page rank of the website you are having the link exchange with. However, you have to consider the page rank of the web page on that website that is going to display your links.

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