AdWords Tutorial – Setting Up Your Very First AdWords Account

If you are a new entrant into the field of Google advertising, an AdWords tutorial can help you get started in the right way. Google AdWords is helping business owners, affiliate marketers and a lot of other Internet entrepreneurs in making a lot of money. This pay-per-click advertising approach has emerged as a very successful Internet marketing model.

What Is Google AdWords?

Let me begin this AdWords tutorial by first explaining what exactly Google AdWords is. This very popular Internet marketing and research tool is an advertising program introduced by Google, in which you get to purchase Ad space on Google search pages. This is very much like purchasing air time on TV or radio, except that the USP of this model is that you are buying relevant Ad space! This means that your Ad shows up only when a person searches for a keyword related to what you are selling. So you are assured of getting the most targeted traffic.

Getting Started

Next step in our AdWords tutorial is setting up your very first AdWords account. This is as simple as signing up for a free email account. You get to choose between the Starter Edition and the Standard Edition. The latter provides more tools for easier management of your campaigns. In the Target Customers section, US campaigners need to select English under the language, and countries can be restricted to USA, UK, Australia and Canada initially.

Create Ad

Finally, you get to the step where you can use your creative skills! Any AdWords tutorial will advise you to stick to the functional requirements first, and then add as much creativity as you can. You have a very limited space to make an impact on the viewer. Just 1 heading, 2 lines of text and a display URL is what the viewer gets to see, in which he has to decide whether he wants to click through to your site or not. So focus on what your customers need, and then promote exactly that!

Keyword Selection

This is the most important section of any AdWords tutorial! Selecting the right keywords not only determines your cost-per-acquisition, it also ascertains the quality of traffic youll be getting. While hot keywords do get you a high CTR, they also cost you more, and dont necessarily have an equally high conversion rate either! So its better to choose more specific keywords which will not only have a lower bid value, but will also bring in more targeted traffic, having a greater conversion potential.

Once you have selected your keywords, you need to set your bids for those keywords the amount you will pay per click for each keyword. This is important as a higher price equates to a higher position in the search results. However, it should not compromise on your budget. And that brings us to the end of this AdWords tutorial.

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