Google AdWords – Intelligent Internet Marketing

For all the Internet marketers out there, Google AdWords has come as an easy and cost effective marketing tool, for advertising about their products and services to a targeted audience. The importance of targeted traffic can never be emphasized enough perhaps! Only those viewers have the potential of converting into customers, who are actually looking for what you have to offer. With a non-targeted traffic base, you may get a thousand hits per day, but still not be able to make a single sale!

Pre AdWords-Era

There was a time when people made use of paid banner ads on frequently accessed websites (usually the free email providers) to announce about their web presence. The disadvantage with the system was that a very small fraction of the visitors of that site would really be interested in your products. So it was mostly a waste of money. But Google AdWords is an intelligent system, designed by Google, which displays your ads only on those sites which are related to your product range.

For example, if you sell pet food, it wont do you any good to display ads on websites related to the Hollywood actors and actresses. However, if your ad units are displayed on sites related to pets and pet-accessories, anyone who sees your ad will already be looking for stuff regarding pets. As such, there is a better chance that he/she would click through to your website, and might even turn into a customer! This is the basic idea behind Google AdWords.

Win-Win Situation For All Concerned

This Pay per Click form of Google Internet advertising is based on keywords the exact phrases or set of words that people use to search for your related products. You can incorporate those exact phrases in your Google AdWords based ad units. This ensures that your ads are displayed only to those viewers who are interested in what you sell.

And you are required to pay to Google only when a click through is generated to your website through that ad unit. In other words, it minimizes the total cost of advertising for you. Google gets its revenue from the advertising it does for you. And it shares a percentage of this revenue with those website owners on whose sites your Google AdWords units are displayed. This gives an incentive to the related website owners to host your ads on their websites.

Such a kind of site targeted approach is what makes this marketing concept such an effective success formula for online businesses. The system works because Google AdWords are product specific. They are related to the specific search that the customer wants. As such, this type of advertisement is able to reach directly to the targeted viewers only. And since you are required to pay by clicks only, this system is more cost effective too, compared to the other Internet advertising strategies.

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