The Importance Of Keyword Research For Content Distribution

Keyword research for content distribution is an important step. If you have written a good article, but have not optimized the same for search engines, it is unlikely that you would get a high amount of traffic for that article no matter which of the directories you have submitted your articles in. Just writing a good article is not enough to utilize the full power of article marketing. The best method to optimize it for search engines is to use keywords within the article properly. Search engines like Google have developed a certain set of rules regarding the use of keywords in an article. You must follow these rules religiously.

Why Is Keyword Research Important?

You must be thinking about why should you waste your time by doing keyword research for content distribution. You can come up with any keywords that you think are related to the theme of your article. Well, that is true. Thinking about the keywords on your own is a good method, but you cannot completely rely on this method. Here you must understand that there are several factors that you would need to consider while you are finalizing the list of the keywords. For example, you have to find out the volume of competition associated with a specific keyword. Likewise, you also need to know about its search volume. If the search volume for a specific keyword is high and the competition is also high, it may not be a good idea to optimize your article for those keywords. However, if you choose those keywords, you will have to wait for a long time before you start getting some traffic from such articles. If you do not want to wait longer while you are doing a thorough keyword research for content distribution, it is always better to go for those keywords that have a decent search volume but low competition. Going in for keywords with high search volumes but average competition is again a good decision.

How To Do Keyword Research

There are several tools available on Internet to do keyword research for content distribution. Some of the top tools may include Yahoo Overture, Google Adword keyword suggestion tool, and others.

No matter which tool you use to search for the keywords, you should focus on researching the keyword phrases rather than just one-word keywords. People tend to use phrases when they look for some information. For example, if a user is looking for information on yoga, they usually do not type yoga in search engines. They would rather be specific, such as yoga for beginners. That is the reason why it is always better to focus on keyword phrases while you are doing keyword research for content distribution.

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