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Sales Letter Formula - Focusing On The Important Features

If your sales letters are not generating the response that you had hoped for, maybe you should have a look at your sales letter formula. The fact is that you cannot just pen down a sales letter and hope that you will see customers flowing in. An effective sales letter always has certain ingredients which make it successful.

Headline

So let us talk about sales letter formula number one. Always ensure that your letter has an attention grabbing headline. This is important because you want the recipients to open your letter and not just throw it away as trash. It is a proven fact that a great headline will improve the responsiveness to your letter. So, how should you make the headline catchy? You can do so by highlighting the number one advantage or benefit of your products or services.

Content

The second ingredient in a winning sales letter formula focuses on the content. First you should ensure that the content is easy to read. To keep the customers focused on the content you should use sub-headlines and bullets. This makes for fun and easy reading. The content should focus on the benefits that your customers will get by buying your products and services. Show how these benefits give your products an edge over those offered by competitors.

Testimonials

A winning sales letter formula always includes testimonials. Testimonials are very helpful because they add credibility to your sales letter. Testimonials help put the customers at ease. They feel more comfortable buying when they read the testimonials. And if you can remove all the risks involved with the purchase you see an increase in sales due to your sales letters. You could offer your customers 100% money back guarantee if they are not satisfied. If you are confident about your product or services, this is something that you can easily offer.

Act Now

A sales letter is meant to convince the reader to act now. A winning sales letter formula offers the readers reason to act now. A free bonus or a special scheme could be the reason that a reader is looking for to visit your site and make the purchase. So think of a very good reason and by the way make sure that your business can afford to give away freebies.

Postscript

A winning sales letter formula is incomplete without a postscript. After the headline the postscript is the second most read part of a sales letter. A good postscript will compel the reader to go through your sales letter in detail. So what should the postscript include? It should offer a summary of your offer and you can definitely add an extra bonus if you like. Again make the postscript intriguing.

You can use the above ingredients in your sales letter formula and watch readers respond to your sales letters enthusiastically. A sales letter is a very good online marketing strategy and a good sales letter always gets the sales moving.

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