Search Engine Optimization - Does The Domain Name Really Matter

When it comes to search engine optimization, the domain names play a very important role. Therefore, you have to be very careful while choosing the right domain name for your website. There are several things that you need to keep in mind in this regard. Let me give you a brief insight into some of the important points of consideration while you are choosing the domain name.

Free Domain Names
There is nothing worse than having a free domain name. Especially the novice entrepreneurs like the idea of getting a free domain name for their website, as they consider it a great money saving method. These are the people who are not aware of the array of disadvantages associated with the same. First, search engines hate free domain names. In fact, most of them, including Google, do not even consider the free domain names while they are in the process of assigning page rank to different websites. Therefore, a free domain will be a straight killer for all your search engine optimization efforts. That is the reason why it is always recommended to have a professional domain name. It may cost you a couple of dollars annually, but keeping in view its tremendous range of advantages, it is always worth having the same.

Use Of Keywords
The domain name must be keyword enriched. This is a very important step in search engine optimization of your website. Make sure that you have used the primary keyword of your website in the domain name. There are two main advantages of doing the same. First, it will make it very easy for your visitors to remember the address of your website. Second, the url with keyword is given a high priority by search engines. Therefore, it increases your chances of getting a higher page rank for your site. This kind of domain names is also referred to as url-keyword. The url-keyword directly influences the PR of your site.

Keep It Short
However, you have to make sure that in your attempt to include the keyword in the domain name, you do not make it a lengthy name. Keep it as short as possible. You can also try to use numeric, such as 2 for two. Very few people know that it plays a very important role in search engine optimization.

Overall, we can see that domain names are not just about representation of the professionalism and credibility of your company, but they also play a very crucial role in getting your website indexed by search engines. Therefore, while you are using the different search engine optimization methods, you should also pay special attention to the domain names. You have to make sure that the domain names you have chosen are search engine friendly.

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