SITE MAP: A USEFUL INTERNET MARKETING TOOL

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

Archive site - maintains and protects electronic contents that are valuable to the point of extinction.

Business site - promotes a business or a service.

Commerce or eCommerce site - offers goods for sale.

Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).

Database site - searches and displays a particular database's content.

Development site - provides data and sources that are related to software development and web design, among others.

Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.

Download site - allows users to download electronic contents, such as game demos and software.

Game site - provides a 'playground' where people meet and play.

Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

News site - dispenses or distributes news and commentaries (similar to an information site).

Pornography site - shows pornographic videos and images.

Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site).

Shock site - shows images and other materials that aim to offend viewers.

Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

Blog site or blogs - registers online readings and posts online diaries or discussion forums.

Wiki site - allows users to collaboratively edit the contents.

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