Reciprocal Links – 5 Thumb Rules To Get A Flood Of Web Traffic!

Reciprocal links is the exchange of links between two webmasters.The websites may either be similar to each other or completely different.Its a mutual agreement where you agree to advertise for another and the other person agrees to advertise for you,thus, helping each other generate traffic for each others site.

Reciprocal links have the potential to enhance your sites ranking in the search engine results, which is vital to survive competition.You need to consider both the quality and quantity of links to get the desired results.

Moreover, you just cant go about exchanging links without a proper plan that comprises of a linking strategy.It is this strategy that will help you get reciprocal links with suitable sites.There are 5 points or thumb rules that you need to keep in mind while selecting a link partner.

Thumb Rules

The website should be related to yours.If you are a dietician,it would be ridiculous to link your nutrition website with a property dealers site!
Avoid link farms. They are those web pages that have no company logo.They feature hundreds of links and possess no real content.Linking with such sites is inviting disaster.
Your outbound link serves as a recommendation for that particular site.If this site is of mediocre quality, avoid reciprocal links with it.You wouldnt want to recommend such a site to your visitors, would you?
The search engines should find your link.Paste the URL of the specific web page that you plan to link to into the major search engines like MSN, Google, or Yahoo.If this page appears in the results, it gets indexed.
Proceed with reciprocal links only after scrutinizing the web page of your potential link partner.The links should direct straight to other websites and not redirect or utilize JavaScript linking code. Observe the HTML source code and examine the links.They should have the text:rel=nofollow" .This code informs the major search engines to avoid counting this link in the algorithm ranking.

So,if you have been thinking of going in for reciprocal links, but are hesitating due to lack of knowledge about them, you have no excuse now. Remember, swapping links is the best way to generate relevant traffic to your site.And its free of cost!

The only thing that you need to take care of is to carry out reciprocal links properly.If you mess here, you are gonna get stuck with neither a good customer base for your business nor a good site ranking on the search engines. So, keep your antennae on alert while linking on the web!

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