Video Marketing Vs Email Marketing - What To Choose

Whats the difference between video marketing and email marketing? A lot! And its more apparent in the results that you get.

Video marketing vs email marketing

Email marketing is getting obsolete. The latest on the block is video marketing. Thanks to the advent of video sites like YouTube, this marketing strategy is catching up with the new generation.
The biggest difference between video marketing and email marketing is that emails allow your clients to only read the description of your product or service and see an image of it. On the other hand, a video allows your clients to see your product or service in action as well as hear your voice. This makes you ad more impressive and is more likely to create an urge among the audience to try out your product.
According to marketing gurus, customers always prefer to have an opinion of others regarding a particular product or service before buying. Video marketing gives you an opportunity to invite a third party who has already used your product or service and give their opinion. You can make your video interactive. On the contrary, email marketing is one-way communication.
There is a wide range of effects that you can use to make your ad film more appealing. Animations, lighting, sounds, morphing, cartoons, music, slideshows, flash movies, and gif images are some examples. Email marketing is just plain text with images or static illustrations!
There are chances that a person might not read your email, as he or she may find it boring or too lengthy to read the whole description. On the contrary, video ad creates interest. Even if its a 5-minute long video film, you can make the audience sit and watch by adding the right kind of charm to it.

To say it in a nutshell, email marketing provides fewer options in making your promotional piece attractive. You only have words to play with to give a creative edge to the material.

On the other hand, video marketing has several choices in terms of effects that you can add to make your film interesting. You can instill emotions in video, which is not possible with emails. And its a known fact that emotions have a greater impact on people than mere words.

So, if youve been sticking to email marketing till now, its time to switch to video marketing. Its the latest trend. Besides, it works better than emails. Need any better reason than this?

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