Social Marketing And Self Promotion

What is the relationship between social marketing and self promotion? Recent studies have shown that the top three search engines amount to only about twenty two percent of the total business traffic. Simple mathematics tells us that about seventy eight percent of retail business is routed through other means. This is the larger portion of the pie that internet business folks should be paying their attention to. This report also throws up the relevance of social marketing in reaching the customer base. It is alright to talk about search engine optimization, but it is wise to look at the other venues.

Social Networking

One of the viable and profitable options available to internet entrepreneur is social networking. A recent analysis of online photo sharing has thrown up some interesting facts. This analysis reveals that a lot of photo sharing is done on the internets social networking sites. How does it help your business? This fact has got nothing to do with your business. It is stated just to drive home the point that these networks have immense power to drive traffic. Social marketing depends upon optimum utilization of these networking sites.

There are some products and services that go very well with these sites. If your product or service falls in that category, it is great for you. However, if it does not, you can still device some means to take advantage of these sites; for example, any type of business can make use of the video opportunities presented by You Tube. Just make a short promotion. Make it well. It should be funny and trendy. The potential of such a film is tremendous. It will be like a shot in the arm of your social marketing effort.

Press Releases

Another platform for self promotion is regular press releases by you. Many respected sites help you with press releases. Your job is to make your releases sharp and current. These should be relevant and offer something that people like. You may post some local success stories, or your own achievements. Sales pitches should be avoided in these press releases. Your sales pitch belongs to your website. First get people to visit your site. Once they do that, there is enough space to hook them. That is social marketing at its best!

Article Writing

There are many successful E-magazines on the net. Look out for the ones with your area of interest. Write some interesting articles. Submit them to these e-zines. If the readers like them, they will visit your site for more.

If you join all these ideas and follow them to a T, very soon your social marketing efforts will bear fruit, and you will enjoy a thriving internet business. The cumulative result of many strategies combined together always brings in more benefits. So start now. Get noticed, and drive traffic to your site.

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