Web 2.0 Advertising – How Useful Is It To Broaden Your Customer-Base

Web 2.0 advertising is the latest marketing tool that has resulted from the increasingly interactive websites on Internet. With the emergence of social networking sites, forums, blogs, vlogs and similar features, entrepreneurs have gained access to multiple platforms for their products and services to be known without incurring much expenditure. Before discussing the advantages of web 2.0 advertising, let us take a look at the different modes of Web 2.0 that can be used for marketing.

Web 2.0 Advertising The Types

The first way of promoting your products or services using web 2.0 is to place articles on social networking sites, forums and blogs. There are numerous social networking sites that you can use for this purpose. Bizpreneur and Bizzyblogs are among the most prominent ones. There are countless other blogs that you can use as an area for web 2.0 advertising. You can either put text only articles on these sites or articles accompanied with pictures. You can also use video blogging (vlogging) to advertise your products. You can place videos of your products depicting their features on these vlogs. The most popular vlogs include YouTube and Google Video.

Advantages Of Web 2.0 Advertising

The biggest advantage of using web 2.0 advertising is its potential to provide you with an enormous audience. The social networking websites and blogs receive millions of hits in a day. Just imagine the number of people who get to know about your product. If your article is not too loud on the selling part, most people are usually receptive to information pertaining to products and services. If they find your product appealing, they sometimes mention it in their blogs or other forums that they access. Thus, your audience multiplies and your products get significant word-of-mouth publicity. Not only this, you can create a blog for your company, inviting your customers thereby to give candid opinions on your products. People are mostly honest in praise or criticism. While praise carries its obvious value for you, criticism helps you improve upon the quality of your product. The areas where you are weak can be identified and steps can be taken to strengthen the same. Though it progresses at a slow pace, but web 2.0 advertising helps you to develop a loyal and staunch customer-base. And on top of that, all this publicity is almost free of cost.

Web 2.0 Advertising The Disadvantages

Though web 2.0 advertising provides you with a large number of addressees, but the results take a long time to materialize in the form of sales. Also, direct marketing has not yet caught up in this mode of advertising. You are allowed to put only informational articles on social networking sites and blogs.

All said and done, the incredible publicity and the huge viewership that you get by placing articles about your products on various Web 2.0 based websites is phenomenal. The companies that make use of this facility definitely have an edge over those that do not avail this feature.

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