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Top 7 Reasons To Sell Your Car Online FREE
In this article, Mr Sampson Cooper of the used car sales
website UKAutoSearch.com
reviews the problems car sellers face when advertising their
cars in traditional print media, and highlights the real
advantages that sellers experience when advertising their cars
free of charge on the Internet.
So, you want to sell your car?
> Maybe you are buying a new car
> Perhaps you are getting a company car
> Has your family outgrown your present car?
Whatever the reason for your wanting to sell your car, car
sellers agree that selling a car can be a very stressful
experience. The commonest concerns sellers have are:
1. "Will I get a good price for my car?" (i.e.
will a buyer haggle hard and pressurise me into letting the car
go for a low price?)
and
2. "How long will it take to find a buyer for my
car?" (i.e. if I hold out for the price I want, will I
be left without a buyer?)
The traditional option is to take out an advert in the weekly
Autotrader magazine. For about £35, you get a 2-week
advert which allows you to include one small photo of your car,
and about 200 characters of free text.
If you submit your advert before the Monday deadline, it will
appear in that week's edition which comes out either on Thursday
or Friday morning. There are a number of regional editions, and
you can choose which regional edition you want your advert to
appear in.
Problems with advertising in Autotrader
Advertising in the print media sounds like a reasonable idea
until you experience first-hand the crippling limitations
of this proposition. Remember, the concept of advertising cars
in print media has been around since the 1970's, and is
certainly showing it's age:
1. Because you get only a limited number of words, you
have to cram as much information about your car into the
smallest number of words.
> This has given rise to a whole specialist lingo, with terms
like "r/c/l" (remote central locking) coming into existence for
no reason other than to save space in an Autotrader advert!
2. You get only one photo, so you have to try to convey
an impression about your car in one image.
> Imagine you were going to buy something worth thousands of
pounds - would you be impressed and satisfied with just one
photo?
3. Because you know that your advert will run for only 2
weeks, you may be indirectly pressurised into accepting a
lower price for your car than what you expected.
> Suppose someone turns up to see your car on the last day of
the 2 week period and offers you £500 less than your asking
price... would you accept it for a quick sell or would you hold
out for the price you think your car deserves, and be prepared
to re-advertise for another 2 weeks?
Faced with the uncertainties and stress of traditional
print-based car advertising, car sellers in the USA, UK and
Europe have been turning to the Internet to find a more
relaxed and productive way of selling their cars.
Top 7 reasons to advertise your car online
Advertising your car on the Internet has some unique
advantages compared with traditional print advertising.
Our customers have consistently identified the following 7
features of online advertising which they say have made the
difference between getting the price they want for their
cars, and having to compromise for a lower price:
1. It is usually significantly cheaper to advertise your
car on a website.
> Disk space and bandwidth are cheaper than paper, ink and
magazine distribution, and tremendous savings are made by not
having to print and distribute a magazine. These savings can be
passed on directly to the seller.
> Car
adverts at UKAutoSearch.com are FREE until sold, compared to the £35+ cost of a 2-week Autotrader advert.
> UKAutoSearch.com is entirely supported by corporate
advertising, and does not charge sellers for the service.
2. Online adverts can include a lot more information
about your car than adverts in magazines.
> Car
adverts at UKAutoSearch.com can have 10,000 characters (2000
words) of free text description, compared to approximately 200
characters in an Autotrader advert.
3. Online sellers can include multiple photos of their
cars.
> Every FREE UKAutoSearch.com advert can have 10 photos of your
car. For just £12.99, our sister site UKCarSeller.com allows 25
photos in each advert. Photos can be upto 1Mb in size.
4. Sellers can update / modify adverts at any time, even
when the adverts are "live".
5. Anyone in the world with an Internet connection can view your
advert.
> This means that people further afield who may still be
interested in your car will be able to view its specifications
online, without your having to spend more money on adverts in
magazines serving neighbouring regions. The end result is that
more buyers compete for your car.
> Car adverts at UKAutoSearch.com are also advertised on Google and othe
r search engines, increasing the number of people who can
see your car online.
6. Your car advert will be online and active immediately
- the turnaround time between submitting your advert and it
being active is typically a lot shorter than in print media.
7. Some websites such as UKAutoSearch.com and UKCarSeller.com
will actively advertise your car until it is sold. So you
do not have to accept the first offer you get.
Sell your car online FREE, today
To advertise your car for sale today, simply register at UKAutoSearch.com
. Remember, it costs nothing at all to advertise online, so
you have nothing to lose!
About the author:
Sampson Cooper is Customer Service Manager at UKAutoSearch.com,
a used car sales
website.
Written by: Sampson Cooper
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