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Your ( Everybody's ) Car Battery Is Dying !
Your (Everyone's) Car Battery Is Dying!
Have you ever experienced that arrested experience that grips you if you turn the key and your car won't start? Most of us have felt that "oh no, not now" feeling at one time or another.
Most of us don't carry jumper cables in our car. So, now you must cell-it over to a towing company. Ouch...that going to cost an ugly penny. Then, when you get the $40.00 minimum-auto-mechanic labor word that you need a new battery, you can kiss another $50.00 bye-bye.
The lead acid battery industry is a $14B (that's Billion) a year business. Hardly anyone ever thinks of it, but nothing happens if a vehicle doesn't start.
The number one automobile problem is failure to start. Moreover, of all cars that don't start, the primary reason is traced to a lead acid battery.
Surprisingly the people involved with providing solutions to that maximum-huge problem for the mass consuming public wouldn't be happy if all people knew that a patent pending, completely safe to use, consumer product solves 99% of the problem, and cost's one dollar per battery to do it. If you are in the business of selling lead acid batteries, and all of a sudden you begin to sell half as many this year as last year, you are going to earn less profit this year, than last year.
That big picture races out to a waste in the lead acid battery industry of over 7 billion a year that is easily eliminated. But, that's just scratching the surface of the economic benefits ConsumerEverybody may enjoy.
Hundreds of millions of dollars represent the annual lead acid battery accessory market. Cable Clamps, Cables, cable ends and battery cleaning products that are consumed every year because of a major problem associated with the operational costs of owning lead acid battery. Lead Acid Battery Corrosion.
Most of us have seen that ugly whitish, greenish, bluish stuff, on our battery terminal at one time or another. When you see it after it forms, get ready. Soon, one day, when you need that car of yours to start when you want to go, it won't.
Car battery manufacturers recommend cleaning metal contact points of lead acid batteries using baking soda and water. That works fine. But, oh is it messy. And then there's the rust risk. Rust means your car won't start. Of course they list eight or ten items you must assemble to achieve the baking soda and water-cleaning job. And, you'd better figure at least 45 minutes to do that job, too. And, oh yes, I must tell you, that you need to do it, once a month if you want your battery to perform up to snuff for the life of the battery. Time is money, eh?
A problem as huge as this one, for the mass consuming market makes one think, that almost everyone would definitely have the battery cleaning job on the top of their reoccurring to do list lest one find one's self in a parking lot and woops, the car won't go. But, no. We find, almost no one cleans his or her car battery. When's the last time you cleaned yours.
Put in the category of "I'll just wing it"; or "I didn't know I had to clean that sucker to make it work properly.
Then, there's the area of fleet vehicle maintenance, from the federal government, to over-the-road transport, to the corporate vehicle asset category. Much of that market is outsourced today. Do you really think, that the contract vehicle maintenance business spends much time selling their clients on cleaning lead acid batteries every month? Maintenance vehicle mechanics time is costly. Let's estimate $40.00 an hour. That's the cost of a replacement lead acid battery. Almost 40% of the $14B lead acid battery market is replacement category. Would you believe at least half of that market is wasted due to over-purchasing?
There is a 99% cure rate for all the costly waste in the area of lead acid battery costs to our economy. Thirty-five years of in-the-field use of over 1,500,000 lead acid battery services of a patent pending product is certification of that claim. Cost to solve the problems of waste in the lead acid battery market? About $1.00 per battery serviced. When people are willing to pay more than that for a cup of coffee, you'd think they would beat the door down to get this amazing product. Maybe they would, but if you are a small company, and you know you can sell your product by calling cold on one prospect at a time, and make a profit, and you aren't a marketing expert, you just keep on, keeping on. Every now and then, an opportunity to speak out on this subject comes along, such as this one. A chance to expose the information to more people, all at once. Let us know, what your reaction is, won't you?
About the Author
I am a lifelong bag-carrying cold-call sales specialist, building new business for my own company and clients.
I began my selling career at age 8, knocking on doors in my neighborhood selling greeting cards. At the moment I am 64. I've been a sales specialist all of my life.
Written by: Wilbert T. (Ted) Sass
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