How To Produce A Million Dollar Sales Letter

Designing and preparing a million dollar sales letter is a job better left to an expert. However, it is not that hard a task if you are willing to put some effort in creating it. Sales letters are still very effective marketing strategies, especially online. Websites are generating leads by offering free subscriptions to magazines and newsletters to their visitors. It is not sufficient if you just capture leads, you have to convert the leads into sales and one way this can be achieved in an inexpensive but effective manner, is via million dollar sales letter.

Creating A Million Dollar Sales Letter

So you have a great product/service that you wish to promote and have decided to e-mail sales letters to the leads generated from your website. You just have to spend some time in designing the visual appearance of the sales letter and once you have selected the layout, font, graphics etc. if any, then you have to decide on what to write in your sales letter. Be sure to write the letter on a letterhead with your companys logo or brand name displayed prominently. The million dollar sales letter must have an attention grabbing headline and sub headlines that will captivate the interest of the reader.

You must include the details of the product/service that you are selling and list the many ways that customers will benefit from using the products/services. The million dollar sales letter can further persuade customers by listing out the many reasons why they must buy the product. You need to be able to convince the customers that the product is an ideal solution to their problems, perhaps by providing illustrations or explanations. To further seal the deal, you can include testimonials of satisfied clients including their URL or mailing address.

The million dollar sales letter must be brief and precise as people do not have time to waste online. If you do not want your letter to end up in the recycle bin, make sure you use bullets, shorter paragraphs, highlighted text, and power words that will hold the attention of the reader. If you are using graphics, ensure that your page loads fast- if not, people will just lose interest and move on. Include post scripts, call-to-action, guarantee and freebies to make your offer even more tempting.

In any million dollar sales letter, you will notice that certain offers are made available only for a certain period of time. This urges the readers to take quick and prompt action. Provide details about how and where they can buy your products or services, the cost and be sure to include your contact address or a link that takes them to the home page of your website. Within no time the leads generated will be converted into sales on account of your perfect online sales letter.

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