How To Write An Online Sales Letter

Online sales letters are used as a marketing strategy to inform the public about your firms products/services, make them aware of its benefits, compel them to take action and thereby improve sales. It is very important to take your time to plan and then create online sales letters.

Tips For Writing Online Sales Letters

The letter must be focused and brief, easy to read with attention grabbing headlines and sub headlines.
It must have a personalized greeting.
It must present your products/services to the customer and explain who buying the product from you will benefit them.
It must be written in such fashion that readers will believe you as an expert in the field.
You must use illustrations and provide client testimonials which will help convince people that your product/service is indeed good.
Make sure that you provide links that lead back to your website in your online sales letters.
Give the readers as many reasons as you can as to why they must buy the product from you.
Offer them bonuses and freebies that are hard to resist.
Provide a compelling call to action perhaps by using dead lines after which the offer expires.

Make sure that you check and recheck the copy of your online sales letters to find out if it is indeed compelling, focused and brief. There are people who have used lengthy sales letters that are the size of mini e-books; however, in general a one or two page sales letter is ideal.

If you wish to use graphics and banners in your letter ensure that they load fast, if not, you will find that people will not wait for the page to load. The online sales letters can help establish your product/service and if well presented can be one of the most effective marketing strategies.

When you create online sales letters you need to pay attention to the grammar as you want to impress the readers. Do pay attention to the visual aspect of the letter. If it appears to be clustered with large paragraphs of text with a small font size, people will tend to close the webpage. Instead use single line spacing between lines and double spacing between paragraphs with adequate margins at the top, bottom, left and right.

Clearly indicate what action you expect the reader to take such as call a toll free number, visit your website to learn the details about making the purchase, the payment options available etc. Remind them of your offer in post scripts and once again let them know the unique benefits of purchasing your products/services. If you use the right techniques, your online sales letters will greatly improve sales without being very expensive on the pocket.

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