How To Write Direct Marketing Sales Letter

A direct marketing sales letter can be a very potent tool to build leads that can later be converted into definite sales. Sales letters have the power to attract and grab the attention of readers if written in a simple, informative and interesting manner. Yet we find that many sales letters end up in the Recycle Bin without being given a second thought, the reason why this happens is that they are lacking in something.

Marketing Via Sales Letters

A direct marketing sales letter must be written after analyzing the needs, likes and dislikes of your target market. It must be directed to the people who will actually buy and use your products. The letter must address how the products/services meet the needs/requirements of the readers.

Using attractive layouts, designs and colors, the direct marketing sales letter must be designed to please the eye. The letter must also grab the attention of the reader within the first few lines with its focused keywords and attention grabbing headlines. Most readers will find it easy if you keep the letter concise and to the point. A one page letter that lists the many benefits of the products in bullets is recommended. If your letter is not focused and is way too long, chances are that it will only get glanced at before being deleted without a second thought.

Some people write direct marketing sales letter that just list the features of the products without actually describing how their products address the needs of the people. Instead it will be far more effective if you provide a guarantee for the products as well as display the testimonials of satisfied clients providing their name and address plus their URL if applicable.

It always pays if you take out the time to individually personalize the direct marketing sales letter instead of bulk mailing a rather general letter. Make the letter sound like how you would talk to the people if you actually get an opportunity to talk to the people in person. Persuade the people using call to action phrases or by using warnings that urge them not to waste time. Many people offer freebies and other discounts to lure the people.

You can check out how effective your direct marketing sales letter is by mailing it to a few groups and by studying how effective it was. You can make necessary changes based on the responses and then proceed with testing it again and if results are satisfactory you can go ahead with your campaign.

If your direct marketing sales letter generates leads you need to work on them to convert them into sales. You can persuade people if you can convince them that you are an expert who can solve their problems. Within no time you will not only be generating leads but also be witnessing improved sales.

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