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How To Write A Sales Letter That Stands Out In the Crowd
Every business owner knows the importance of sales letter but not every entrepreneur knows how to write a sales letter that is worth reading. A business sales letter should be such that 99% of the time, it converts your readers into your customers. Your letter should be so compelling that it should oblige the reader to read your letter and purchase products from you. 
Tips, Tips and Tips Here are some easy to follow tips to learn how to write a sales letter. Nowadays no one has the time or patience to read pages and pages of sales information. People want everything instant. So obviously they would want to understand what you want to offer them in an instant too. This brings us to understanding the importance of a powerful headline. The headline is what will be the gist of your entire letter. Write your headline in such a way that when the reader reads it he stops dead on his tracks. Be friendly. Dont throw your weight around in your business letter by using technical jargon or difficult phrases. Instead be friendly and informal. Use everyday language yet at the same time dont use slang. Also dont write sloppily. Spelling errors and poor grammar always turn off prospective customers. One more tip when you are learning how to write a sales letter is that, you should try to turn your letter into an FAQ page. Questions and answers are fun and clear to read. They make your letter interactive and self answering to the customers queries. Give a guarantee to the customer so that he can trust you. Your guarantee should convince the reader that you consider him valuable. You could extend money back or cash back offer to the customer to gain his trust. Finally keep your sales letter short. Cut down on those long sentences and boring phrases. Use bullets wherever possible as these are the simplest to read. Summarize your business sales letter in the post script. Many a time people just give a cursory glance to business letters. And if your short PS catches their eye, all the better. Some other tips on how to write a sales letter are that provide trustworthy testimonials from other customers, cite your credentials, make your letter irresistible with discounts and free samples, and know all the different modes of payment so that you can offer them as options to your clients. 
Now that you know how to write a sales letter which has a powerful headline, a compelling body, a polite post script, what is stopping you? Get down to drafting one right now itself.
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