How To Write A Sales Letter That Stands Out In the Crowd

Nowadays no one has the time or patience to read pages and pages of sales information. People want everything instant. So obviously they would want to understand what you want to offer them in an instant too. This brings us to understanding the importance of a powerful headline. The headline is what will be the gist of your entire letter. Write your headline in such a way that when the reader reads it he stops dead on his tracks.
Be friendly. Dont throw your weight around in your business letter by using technical jargon or difficult phrases. Instead be friendly and informal. Use everyday language yet at the same time dont use slang. Also dont write sloppily. Spelling errors and poor grammar always turn off prospective customers.
One more tip when you are learning how to write a sales letter is that, you should try to turn your letter into an FAQ page. Questions and answers are fun and clear to read. They make your letter interactive and self answering to the customers queries.
Give a guarantee to the customer so that he can trust you. Your guarantee should convince the reader that you consider him valuable. You could extend money back or cash back offer to the customer to gain his trust.
Finally keep your sales letter short. Cut down on those long sentences and boring phrases. Use bullets wherever possible as these are the simplest to read.
Summarize your business sales letter in the post script. Many a time people just give a cursory glance to business letters. And if your short PS catches their eye, all the better.